Matt Bright, Sr. Director, Technical Marketing

Matt Bright, Sr. Director, Technical Marketing

Recent Posts

Can Mobile Connectivity Improve Patient Outcomes?

Posted by Matt Bright, Sr. Director, Technical Marketing on Oct 24, 2016 6:59:05 AM

Whether undergoing treatment for a short-term illness or a chronic condition, one of the most common causes of poor patient-outcomes is the lack of adherence to a therapy regimen.  Patients often do not take medication as directed, so what can be done to ensure that patients take the right dose of the right medication at the right time?

Adherence has long been an issue for prescription medications and should be a concern for over-the-counter (OTC) remedies as well.  

The consequences of non-adherence are significant in terms of patient outcomes.  The U.S.-based Network for Excellence in Health Innovation (NEHI) estimates the impact of poor or non-adherence as follows:

- 17% increase in Emergency Room visits and a 10% increase in hospital stays, especially among patients with diabetes, asthma, or chronic gastric disorders

- 50% or more of hospital readmissions are medication related

- 125,000 mortalities annually due to poor medication adherence

In an environment of increasing attention to health care expenses, non-adherence is estimated to cost the U.S. health care system between $100-289 billion every year.

And now, as fee-for-service models are replaced by value-based healthcare and outcome-based payments, adherence management stands out as an opportunity for insurance companies, healthcare providers, and pharmaceutical companies to improve patient care while reducing the overall cost to the system.

Work is underway on a variety of systems to improve adherence, and enhanced patient engagement has already been proven to be effective. A recent study from the National Community Pharmacist Association (NCPA) shows that engaged patients are 2.57 times more likely to adhere to medication plans.

Today, pharmaceutical brands and health care providers can leverage an innovative technology to effectively keep patients engaged and informed.  Thinfilm’s NFC solutions – including SpeedTap™ and OpenSense™ tags – are thin, flexible NFC labels that can easily be integrated into primary/secondary packaging, pill bottles, and other containers, making those packages instantly interactive through NFC-enabled smartphones. NFC tags can also enhance patient engagement when integrated into medical devices, such as the YpsoMate® Smart auto-injector pen.  

The simple touch of an NFC-enabled smartphone to a uniquely identifiable NFC tag triggers a digital lookup that can display – on the patient’s own smartphone or one provided as part of an adherence program – up-to-date information about product usage, dosages, ingredients, safety recalls, and other critical data.

The same touch of the smartphone can trigger a digital compliance log that can help patients remember to take the right medication, at the right dose, at the right time. In addition, the patient can have the option to share information with their health care provider and the pharmaceutical manufacturer, as appropriate. 

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Topics: NFC, pharmaceutical, packagong

NFC: Ideal for brands seeking seamless mobile experiences and item-level analytics

Posted by Matt Bright, Sr. Director, Technical Marketing on Sep 6, 2016 11:06:35 AM

What is "reality" in an omnichannel world?

We live in the physical world. Yet consumers spend much of their time online, primarily using mobile devices.

Brands and retailers seeking to connect with consumers in both the physical and virtual world are shifting to omnichannel commerce. 

A successful, personalized omnichannel marketing campaign can help brand owners connect with their customers and increase their understanding of buyer behavior throughout a product’s lifetime.

Several technologies have emerged as channel options to deliver consumer experiences that bridge the gap between the real and virtual world.  

Which technology is best for you?

For brands seeking a seamless mobile experience and item-level analytics,  NFC technology is a revolutionary tool. NFC facilitates a continuous dialogue with consumers – before and after-purchase - creating new engagement opportunities within the shopper’s journey.

With NFC, marketers can identify and target individual consumers with context-aware experiences that drive satisfaction, loyalty, and revenue.

Thinfilm’s NFC technologies can bring packaging and products to life by adding easy-to-use smartphone interactivity with the simple application of an affordable pressure-sensitive label.

Learn more about how Thinfilm's solutions are able to provide contextualized and relevant messaging throughout the consumer’s shopping journey.  Understand how these interactions will foster deeper brand loyalty and drive repurchase intent while collecting valuable analytics.

Register for "Raising the Bar for Omnichannel Commerce", a Mobile Marketing Association webinar taking place October 13, 2016. 

 

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Topics: NFC, OpenSense, consumer engagement, omnichannel, mobile marketing

About Thinfilm Thoughts

Thinfilm Thoughts is the blog for Thinfilm Electronics ASA (“Thinfilm”). The postings published here present our opinions and thought leadership views regarding printed electronics technology and products, the printed electronics industry, and the role that printed electronics will play in powering the Internet of Everything.