Dr. Davor Sutija, CEO - Thinfilm

Dr. Davor Sutija, CEO - Thinfilm
Find me on:

Recent Posts

The Convergence of the Physical and Digital: NFC moves beyond payments to enable new consumer experiences

Posted by Dr. Davor Sutija, CEO - Thinfilm on Jun 6, 2017 7:08:04 PM

Background: On Monday, during its Worldwide Developer Conference (WWDC17), Apple disclosed that iOS 11 will support the reading of NFC tags. To this point, Apple’s NFC implementation has been limited to Apple Pay, supporting in-store contactless payments.  The result is that, beginning this Fall, the iPhone 7 and upcoming iPhone models will be able to read NFC tags.

Thinfilm congratulates Apple on adding NFC tag support to its mobile devices and believes this is a great step forward for consumers.  The physical and digital worlds have begun to converge in recent years, and Apple’s disclosure Monday that they will include support for NFC tags in iOS 11 paves the way for new business models and accelerated adoption.  This includes both B2B and B2C applications that benefit from instant and uniquely identifiable interactivity between smartphones and NFC enabled products and packaging.

While full implementation details have not been announced, it is now likely that Apple’s use of NFC will include support for new use cases, benefiting consumers.  No longer bounded by the retail store, brands will now directly talk to their customers through the entire consumer journey, from product selection through first use and subsequent reordering.  Brand activation, product authentication, direct ordering and delivery, and convenient localized product information and user guides, can all be launched with a simple tap, taking the consumer directly to the right digital experience in a fraction of a second. Importantly, as use of NFC is user initiated by a simple tap of a smartphone, the consumer remains in control and secure. 

Broad cross-platform support for NFC will accelerate the convergence between physical items and their digital identities, enabling new consumer and enterprise benefits and allowing brands to seamlessly educate and market to consumers in real-time. 

Thinfilm looks forward to working with Apple, as our leadership in Printed Electronics can help extend such applications broadly, enabling the Internet of Everything by bringing a little intelligence to ordinary objects.

To read more about the Apple news, check out the following article from NFC World: “Apple adds support for NFC tags to iPhone 7 and Apple Watch  

 

Read More

Topics: NFC

Thinfilm demonstrates how printed electronics will help build the Internet of Everything

Posted by Dr. Davor Sutija, CEO - Thinfilm on Apr 15, 2015 2:08:00 PM

This week, Thinfilm will be demonstrating how printed electronics will help build the Internet of Everything.OpenSense_Pure_Elegance

Predictions abound that, over the coming decade, tens of billions of objects - perhaps even hundreds of billions of objects – will become part of the expanding “Internet of Everything”.

The question is no longer whether this will likely occur, but rather, what will this emerging landscape look like? While a good deal of the discussion so far has centered on the types of networks carrying information from these billions of endpoints to the cloud, and the Big Data applications that will mine and analyze this trove, much less has been written about how these ubiquitous endpoints will communicate, and what they will look like.

Conventional electronics are unlikely to be able to scale sufficiently to get to where companies like IBM and Cisco expect the world to be by no later than 2021. Many analysts are beginning to look elsewhere, and a growing consensus now predicts that printed electronics will be a key element in scaling and expanding the range of objects that will soon become “smart”. 

These disposable and wearable products may not need to be as smart as more expensive conventional electronic devices, but they will be performant enough to detect changes in the environment such as temperature, humidity, and other variables, while also helping the consumer determine that products are authentic and have not been compromised.

For brand owners, the expectation that smart objects can engage consumers provides new modes of how to market to the long tail, clustering users into more precise demographics and categories, and approaching the previously unattainable goal of interacting individually with each consumer - the proverbial “market of one”.

Read More

Topics: NFC

Apple’s NFC launch a huge jolt for the next generation of mobile engagement

Posted by Dr. Davor Sutija, CEO - Thinfilm on Sep 9, 2014 2:24:00 PM

Over the past 30 years, technology has fundamentally changed the way in which humans interact with the physical world and its digital extension. Plain text on green screen monitors gave way to colorful icons, and keyboards and mice evolved into intuitive touchscreens. On Tuesday, Apple announced a new payments platform, called Apple Pay, and three new mobile devices – the iPhone 6, the iPhone 6 Plus, and the Apple Watch – that incorporate Near Field Communication (NFC) technology and represent the potential to eventually reshape how we share, learn, and make decisions.

The two new smartphone models and inaugural smartwatch will include NFC technology as a standard connectivity feature, alongside WiFi and Bluetooth. Apple joins Google Android, Microsoft Windows Phone, and BlackBerry in enabling short-range wireless technology to make simple and secure wireless payments with a touch of the phone or watch to a contactless payment terminal. While Apple will likely share the details of its NFC implementation in the coming days and weeks, NFC is already used today to intuitively pair and share with other consumer electronics and instantly interact with millions – and potentially billions – of smart tags connected to everyday items.

It’s no secret that Apple has a way of capturing the imagination of technology enthusiasts around the world. As a result, the company’s endorsement will likely serve as a catalyst for the development of new and exciting applications based around the simplicity and user friendliness inherent in NFC technology.

Apple’s support for NFC adds significant momentum to this fast-growing technology. According to industry analyst IHS Technology, over 400 million NFC-capable devices will ship in 2014, up from 275 million shipments in 2013. With more than a billion NFC-enabled mobile devices in use by 2015, Apple’s endorsement of NFC makes it ubiquitous on major smartphone platforms. Ongoing support from industry leaders in consumer electronics, financial services, semiconductors, transportation, and mobile app development makes for a thriving ecosystem.

The NFC Forum, where Thinfilm serves as a Principal member, provides industry-wide technical and market momentum by bringing together household names from multiple critical industries, including Samsung, Visa, Intel, Qualcomm, and many others.

Like Apple, Thinfilm supports NFC technology as a logical next step in enhancing wireless interactivity in a mobile-first world. As smartphones and tablets become hubs for work, play, and learning, NFC-enabled smart objects can combine with the cloud-based identity management services available through our partnership with EVRYTHNG to allow consumers to verify product authenticity, retrieve relevant and timely information and special offers, and even monitor the status of low-cost sensors integrated directly into products and product packaging.

New technologies create new opportunities, and thanks to Apple’s endorsement of NFC, we look forward to an accelerated deployment of smart, contextual wireless systems that will allow mobile-first consumers to take advantage of what’s possible when the power of the digital domain is literally a touch away.

 

Read More

Topics: NFC

About Thinfilm Thoughts

Thinfilm Thoughts is the blog for Thinfilm Electronics ASA (“Thinfilm”). The postings published here present our opinions and thought leadership views regarding printed electronics technology and products, the printed electronics industry, and the role that printed electronics will play in powering the Internet of Everything.